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Michael Bierut

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Michael Bierut
Age: 54
Designer
Graphic Designer
Cleveland
Ohio
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More quotes by Michael Bierut

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Graphic design is the fiction that anticipates the fact.
Michael Bierut
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Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.
Michael Bierut
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For instance, I assume those carrots we have on our keyboards were there originally to express greater than and less than. Then they were adopted by coders, and now they show up all the time in the way email addresses are constructed. At least I think that's what happened.
Michael Bierut
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Simplicity, wit, and good typography.
Michael Bierut
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I've never really acquired any facility for working on the computer, though one day I think I would like to. My generation just barely missed it, which I don't think is a good thing or a bad thing.
Michael Bierut
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The studies I've seen about readability and legibility tend to focus on a specific set of metrics: size, not just the point size, but things like the size of the lower case letters as a proportion of the overall letter height, and line length. People simply can't read really small type set in really long lines.
Michael Bierut
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There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today, people are invited to choose from a list of (surprisingly exotic) typefaces every time they turn on their computer. I think this has made everyone more aware of the idea that picking a typeface is a conscious choice.
Michael Bierut
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I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
Michael Bierut
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Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.
Michael Bierut
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We get used to things, and we like reading the way we're used to reading.
Michael Bierut
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Target for example, is just a dot with a circle around it, that's all it is, so if you want a logo like Target, you don't need to hire a designer, you barely need to know how to operate a computer program, the logo may as well be anything.
Michael Bierut
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I've heard some designers talk about the design process being centred on invention, starting with a blank slate. I admire that and occasionally I'm capable of that, but I have to admit that I really have trouble working with completely open briefs.
Michael Bierut
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When it comes to working on identities, a lot of the time I find myself working with a company that has been around for a while. No matter what they say their goal is, the history and the impression that they have already made in the minds of the public is a real thing that you have to deal with.
Michael Bierut
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Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.
Michael Bierut
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If typography is calling attention to itself, it's taking that attention away from what the words are saying.
Michael Bierut
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I'm not sure about my design work every time.
Michael Bierut
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A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same dish every day.
Michael Bierut
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If you ask people in the US what logos they like and recognise, they'll name Target or Nike.
Michael Bierut
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Every little job counts. Design counts.
Michael Bierut
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Australia seems to strike a balance between big and small. It's big enough to have that diversity, but not so big that it disintegrates into something that is not connected.
Michael Bierut