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A classic engineering mistake and one I've made is confusing what is hard and what is valuable.

Max Levchin

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Max Levchin
Age: 49
Born: 1975
Born: July 15
Businessperson
Computer Scientist
Entrepreneur
Web Development
Kiev
Made
Confusing
Engineering
Classic
Valuable
Mistake
Hard

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If you're building a social product, you're still living in the last century if your product doesn't work on Facebook.
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Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.
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Facebook is so ubiquitous now that it's like another manifestation of the web itself.
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You're going to pull out your phone and try to use whatever is the most appropriate app on your iPhone or your Android device. Yelp saw that very early on. And when we launched the mobile product, we saw immediate growth, and we were stunned.
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You are not designing for yourself, and shouldn't be. Most people using the Web don't understand (most of) what makes it work and don't want to. Design for those people. There are many more of them than you.
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Mobile is the perfect example of what is enabling economic growth in the technology sector.
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The notion that diversity in an early team is important or good is completely wrong. You should try to make the early team as non-diverse as possible.
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Right now, nearly all the apps on Facebook take a week to build. No more.
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The very first company I started failed with a great bang. The second one failed a little bit less, but still failed. The third one, you know, proper failed, but it was kind of okay. I recovered quickly. Number four almost didn't fail. It still didn't really feel great, but it did okay. Number five was PayPal.
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Ignore your mistakes. The number one thing to worry about is -Am I doing what I'm good at?
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If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.
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The world is now awash in data and we can see consumers in a lot clearer ways.
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We're becoming slaves to our social networks - and that's not a bad thing. You like your favorite networks, so do you friends, and pretty soon you have market winners.
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You can't get married to any one particular plan. That is the biggest lesson I learned at PayPal.
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Think of Slide as a giant media network for people to transmit information. The content that's in there now has been provided by users - it's whatever they want it to be.
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If the game designer produces more content than he can consume per month, some fraction of the people will say more quests, more tests, more challenges, more whatever, and they will be compelled by it.
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If I see what you're up to on Facebook but I don't see your updates on Flickr, I'll still care about Facebook.
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We're all put on Earth for a limited amount of time. Am I using in a way that is great, or good enough, or wasteful?
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