Quote

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

Maurice Saatchi

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Maurice Saatchi
Age: 78
Born: 1946
Born: June 21
Businessman
Entrepreneur
Politician
Bagdad
Maurice Nathan Saatchi
Baron Saatchi
Tell
Lamp
Lamps
Advance
Effective
Magic
Nobody
Audience
Whether
Persuading

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Sibling relationships are complicated. All family relationships are. Look at Hamlet.
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Speaking up for America has become a lonely ordeal.
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I don’t have to win. I just have to make you lose.
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When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.
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My mother was very protective of her four boys.
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America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.
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In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
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I write in the most distressingly slow way in terms of punctuation and grammar.
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Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
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If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument.
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There is no rivalry between Google and traditional advertising.
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I'm instinctively a Conservative.
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Simplicity is the outcome of technical subtlety it is the goal, not the starting point.
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Poetry can't cure cancer, but it can save your life until you die.
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Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.
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Politics is not a world for the squeamish or fainthearted.
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All media owners want to attract advertising revenue. Google is no different.
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Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she 'stood for.
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