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When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

Maurice Saatchi

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Maurice Saatchi
Age: 78
Born: 1946
Born: June 21
Businessman
Entrepreneur
Politician
Bagdad
Maurice Nathan Saatchi
Baron Saatchi
Service
Precise
Products
Context
Company
Brand
Experience
Sets
Thought
Brands
Everything
Distinction
Mind
Consumers
Owns
Product
Consumer

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I write in the most distressingly slow way in terms of punctuation and grammar.
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I'm instinctively a Conservative.
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My mother was very protective of her four boys.
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America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.
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Speaking up for America has become a lonely ordeal.
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Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
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Simplicity is the outcome of technical subtlety it is the goal, not the starting point.
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If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument.
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Sibling relationships are complicated. All family relationships are. Look at Hamlet.
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All media owners want to attract advertising revenue. Google is no different.
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There is no rivalry between Google and traditional advertising.
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In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
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Poetry can't cure cancer, but it can save your life until you die.
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I don’t have to win. I just have to make you lose.
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Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she 'stood for.
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Politics is not a world for the squeamish or fainthearted.
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Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.
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Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.
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