I don't see myself as a pure fashion designer sending dress after dress down the runway but about wanting those watching my shows to aspire to a certain lifestyle.

Ultimately I think I learned a lot from my mother - the way she used fashion to make herself feel better it was a tool she had and she used it very well. Fashion for her wasn't so far as an escape, but certainly a time where she would sit on her own and prepare what she wanted to wear the next day - it turned into bit of a ritual.

Take a second look, you might have not seen it all.

For me style has something to do with your inner attitude towards clothes and the awareness what sits well on yourself.

I wanted to start a menswear line of slim-fitting, luxury cashmere jumpers in a range of great colors. I know these jumpers will become season-less staples in my own wardrobe. Cashmere and silk printed scarves and hand-beaded T-shirts compliment the line and form a solid foundation for the collection to grow next season.

Color is the thing I'm best known for. If people pigeonhole me, so what? Long live the pink dress!

I've dipped my toe into the beauty world and I'd like to keep it there!