In the morning I get out of bed, I brush my teeth, I wash my face, I get dressed in the clothes I like best. I want to be good to myself.

I've hurt you. I've loved you. I've mowed the front yard.

Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.