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The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.

Massimo Vignelli

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Massimo Vignelli
Age: 83 †
Born: 1931
Born: January 10
Died: 2014
Died: May 27
Architect
Designer
Furniture Designer
Graphic Designer
Interior Designer
University Teacher
Milano
Italia
Stay
Fashion
Way
Never

More quotes by Massimo Vignelli

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Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.
Massimo Vignelli
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Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.
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It is better to starve than get a bad client.
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If you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it.
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I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.
Massimo Vignelli
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I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
Massimo Vignelli
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Design without discipline is anarchy, an exercise of irresponsibilit y.
Massimo Vignelli
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There are people that thinks that type should be expressive. They have a different point of view from mine.
Massimo Vignelli
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If you do it right, it will last forever.
Massimo Vignelli
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One life is too short for doing everything.
Massimo Vignelli
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I grew up with a pencil. A pencil was my computer at the time and so drawing, drawing, drawing and the tools of drawing where the usual ones and eventually then you graduated from the tools when the work increases and you start to draw by freehand as precise as possible and as accurate as possible, and I was pretty good at that.
Massimo Vignelli
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Good design is ubiquitous and forever.
Massimo Vignelli
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Intellectual elegance [is] a mind that is continually refining itself with education and knowledge. Intellectual elegance is the opposite of intellectual vulgarity.
Massimo Vignelli
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In design, be logical, search for truth, be clear.
Massimo Vignelli
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I like it to be visually powerful, intellectually elegant, and above all, timeless.
Massimo Vignelli
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The pencil you leave it there, and it's dead. It doesn't do anything and it doesn't move by itself. It doesn't offer anything it's totally submissive to you.
Massimo Vignelli
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The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Massimo Vignelli
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You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.
Massimo Vignelli
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A grid is like underwear, you wear it but it's not to be exposed.
Massimo Vignelli
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You do design because you feel it inside you have a moral issue to spread quality in our environment.
Massimo Vignelli