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If you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it.

Massimo Vignelli

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Massimo Vignelli
Age: 83 †
Born: 1931
Born: January 10
Died: 2014
Died: May 27
Architect
Designer
Furniture Designer
Graphic Designer
Interior Designer
University Teacher
Milano
Italia
Life
Table
Tables
Everyday
Worth
Others
Best
Nothing
Stale
Thing
Shakes

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Good design is ubiquitous and forever.
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A grid is like underwear, you wear it but it's not to be exposed.
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Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
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If you can design one thing, you can design everything.
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Intellectual elegance [is] a mind that is continually refining itself with education and knowledge. Intellectual elegance is the opposite of intellectual vulgarity.
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Men's clothing hasn't changed in 200 years, maybe a lapel gets a little wider or a tie gets narrower from time to time. But it's usually always the same. There is stupidity in men's fashion. But women know who they are. They can change. Clothing is seductive for women. They get different personas by buying new clothes. But men don't.
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You do design because you feel it inside you have a moral issue to spread quality in our environment.
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Graphic Design is the communication of information in an appropriate visual manner.
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There are people that thinks that type should be expressive. They have a different point of view from mine.
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Design without discipline is anarchy, an exercise of irresponsibilit y.
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One life is too short for doing everything.
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I like it to be visually powerful, intellectually elegant, and above all, timeless.
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Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.
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You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.
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If you do it right, it will last forever.
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I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
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Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.
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The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
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In design, be logical, search for truth, be clear.
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Scale is a mental - you can say that a lounger has scale, a building has scale, or an object has scale, or a page, or whatever if it's just right. A scale is a relationship to the object and the space surrounding it. And that dialogue could be music, or it could be just noise. And that is why it is so important, the sense of scale.
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