Quote

Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.

Massimo Vignelli

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Massimo Vignelli
Age: 83 †
Born: 1931
Born: January 10
Died: 2014
Died: May 27
Architect
Designer
Furniture Designer
Graphic Designer
Interior Designer
University Teacher
Milano
Italia
Gets
Cage
Leave
Cages
Long
Eaten
Like
Governed
Lion
Grid
Govern
Grids
Stays
Trainer
Lions
Trainers

More quotes by Massimo Vignelli

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I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.
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There are people that thinks that type should be expressive. They have a different point of view from mine.
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Good design is ubiquitous and forever.
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The pencil you leave it there, and it's dead. It doesn't do anything and it doesn't move by itself. It doesn't offer anything it's totally submissive to you.
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Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
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Scale is a mental - you can say that a lounger has scale, a building has scale, or an object has scale, or a page, or whatever if it's just right. A scale is a relationship to the object and the space surrounding it. And that dialogue could be music, or it could be just noise. And that is why it is so important, the sense of scale.
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One life is too short for doing everything.
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If you do it right, it will last forever.
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I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.
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The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.
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If you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it.
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In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.
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A designer without a sense of history is worth nothing
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Men's clothing hasn't changed in 200 years, maybe a lapel gets a little wider or a tie gets narrower from time to time. But it's usually always the same. There is stupidity in men's fashion. But women know who they are. They can change. Clothing is seductive for women. They get different personas by buying new clothes. But men don't.
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You do design because you feel it inside you have a moral issue to spread quality in our environment.
Massimo Vignelli
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I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
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In design, be logical, search for truth, be clear.
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Graphic Design is the communication of information in an appropriate visual manner.
Massimo Vignelli
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If you can design one thing, you can design everything.
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Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.
Massimo Vignelli