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Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.

Massimo Vignelli

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Massimo Vignelli
Age: 83 †
Born: 1931
Born: January 10
Died: 2014
Died: May 27
Architect
Designer
Furniture Designer
Graphic Designer
Interior Designer
University Teacher
Milano
Italia
Side
Sides
Money
Manufacturers
Else
Sell
Anything
Sells
Things
Tend
Interested
Design

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I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.
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Design without discipline is anarchy, an exercise of irresponsibilit y.
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If you can design one thing, you can design everything.
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You do design because you feel it inside you have a moral issue to spread quality in our environment.
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I grew up with a pencil. A pencil was my computer at the time and so drawing, drawing, drawing and the tools of drawing where the usual ones and eventually then you graduated from the tools when the work increases and you start to draw by freehand as precise as possible and as accurate as possible, and I was pretty good at that.
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You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.
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In design, be logical, search for truth, be clear.
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Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.
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I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
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I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.
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A grid is like underwear, you wear it but it's not to be exposed.
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There are people that thinks that type should be expressive. They have a different point of view from mine.
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Intellectual elegance [is] a mind that is continually refining itself with education and knowledge. Intellectual elegance is the opposite of intellectual vulgarity.
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The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
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One life is too short for doing everything.
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A designer without a sense of history is worth nothing
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Men's clothing hasn't changed in 200 years, maybe a lapel gets a little wider or a tie gets narrower from time to time. But it's usually always the same. There is stupidity in men's fashion. But women know who they are. They can change. Clothing is seductive for women. They get different personas by buying new clothes. But men don't.
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If you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it.
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If you do it right, it will last forever.
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The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.
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