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Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
Massimo Vignelli
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Massimo Vignelli
Age: 83 †
Born: 1931
Born: January 10
Died: 2014
Died: May 27
Architect
Designer
Furniture Designer
Graphic Designer
Interior Designer
University Teacher
Milano
Italia
Design
Side
Sides
Money
Manufacturers
Else
Sell
Anything
Sells
Things
Tend
Interested
More quotes by Massimo Vignelli
If you can design one thing, you can design everything.
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It is better to starve than get a bad client.
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If you do it right, it will last forever.
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A grid is like underwear, you wear it but it's not to be exposed.
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In design, be logical, search for truth, be clear.
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Good design is ubiquitous and forever.
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In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.
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I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.
Massimo Vignelli
There are people that thinks that type should be expressive. They have a different point of view from mine.
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I grew up with a pencil. A pencil was my computer at the time and so drawing, drawing, drawing and the tools of drawing where the usual ones and eventually then you graduated from the tools when the work increases and you start to draw by freehand as precise as possible and as accurate as possible, and I was pretty good at that.
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I like it to be visually powerful, intellectually elegant, and above all, timeless.
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One life is too short for doing everything.
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The pencil you leave it there, and it's dead. It doesn't do anything and it doesn't move by itself. It doesn't offer anything it's totally submissive to you.
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If you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it.
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Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.
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A designer without a sense of history is worth nothing
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Graphic Design is the communication of information in an appropriate visual manner.
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Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.
Massimo Vignelli
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Massimo Vignelli
Intellectual elegance [is] a mind that is continually refining itself with education and knowledge. Intellectual elegance is the opposite of intellectual vulgarity.
Massimo Vignelli
