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Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.

Massimo Vignelli

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Massimo Vignelli
Age: 83 †
Born: 1931
Born: January 10
Died: 2014
Died: May 27
Architect
Designer
Furniture Designer
Graphic Designer
Interior Designer
University Teacher
Milano
Italia
Dimensions
Scale
Scales
Extremely
Mental
Physical
Important

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I grew up with a pencil. A pencil was my computer at the time and so drawing, drawing, drawing and the tools of drawing where the usual ones and eventually then you graduated from the tools when the work increases and you start to draw by freehand as precise as possible and as accurate as possible, and I was pretty good at that.
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One life is too short for doing everything.
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Scale is a mental - you can say that a lounger has scale, a building has scale, or an object has scale, or a page, or whatever if it's just right. A scale is a relationship to the object and the space surrounding it. And that dialogue could be music, or it could be just noise. And that is why it is so important, the sense of scale.
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It is better to starve than get a bad client.
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The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
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I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
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Design without discipline is anarchy, an exercise of irresponsibilit y.
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You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.
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There are people that thinks that type should be expressive. They have a different point of view from mine.
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I like it to be visually powerful, intellectually elegant, and above all, timeless.
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Intellectual elegance [is] a mind that is continually refining itself with education and knowledge. Intellectual elegance is the opposite of intellectual vulgarity.
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Good design is ubiquitous and forever.
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You do design because you feel it inside you have a moral issue to spread quality in our environment.
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If you can design one thing, you can design everything.
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Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
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Men's clothing hasn't changed in 200 years, maybe a lapel gets a little wider or a tie gets narrower from time to time. But it's usually always the same. There is stupidity in men's fashion. But women know who they are. They can change. Clothing is seductive for women. They get different personas by buying new clothes. But men don't.
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A designer without a sense of history is worth nothing
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So what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better place to be. It doesn’t have to be one style. We’re not talking about style, we’re talking about quality. Style is tangible, quality is intangible. I am talking about giving to everything that surrounds us a level of quality.
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Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.
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The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.
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