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Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.

Massimo Vignelli

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Massimo Vignelli
Age: 83 †
Born: 1931
Born: January 10
Died: 2014
Died: May 27
Architect
Designer
Furniture Designer
Graphic Designer
Interior Designer
University Teacher
Milano
Italia
Scales
Extremely
Mental
Physical
Important
Dimensions
Scale

More quotes by Massimo Vignelli

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Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
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A grid is like underwear, you wear it but it's not to be exposed.
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I grew up with a pencil. A pencil was my computer at the time and so drawing, drawing, drawing and the tools of drawing where the usual ones and eventually then you graduated from the tools when the work increases and you start to draw by freehand as precise as possible and as accurate as possible, and I was pretty good at that.
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It is better to starve than get a bad client.
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In design, be logical, search for truth, be clear.
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You do design because you feel it inside you have a moral issue to spread quality in our environment.
Massimo Vignelli
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Graphic Design is the communication of information in an appropriate visual manner.
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You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.
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I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
Massimo Vignelli
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So what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better place to be. It doesn’t have to be one style. We’re not talking about style, we’re talking about quality. Style is tangible, quality is intangible. I am talking about giving to everything that surrounds us a level of quality.
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Good design is ubiquitous and forever.
Massimo Vignelli
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I like it to be visually powerful, intellectually elegant, and above all, timeless.
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I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.
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The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.
Massimo Vignelli
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A designer without a sense of history is worth nothing
Massimo Vignelli
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I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.
Massimo Vignelli
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Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.
Massimo Vignelli
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If you do it right, it will last forever.
Massimo Vignelli
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If you can design one thing, you can design everything.
Massimo Vignelli
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Intellectual elegance [is] a mind that is continually refining itself with education and knowledge. Intellectual elegance is the opposite of intellectual vulgarity.
Massimo Vignelli