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It is better to starve than get a bad client.
Massimo Vignelli
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Massimo Vignelli
Age: 83 †
Born: 1931
Born: January 10
Died: 2014
Died: May 27
Architect
Designer
Furniture Designer
Graphic Designer
Interior Designer
University Teacher
Milano
Italia
Client
Starve
Clients
Better
More quotes by Massimo Vignelli
Design without discipline is anarchy, an exercise of irresponsibilit y.
Massimo Vignelli
Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
Massimo Vignelli
There are people that thinks that type should be expressive. They have a different point of view from mine.
Massimo Vignelli
A designer without a sense of history is worth nothing
Massimo Vignelli
One life is too short for doing everything.
Massimo Vignelli
Graphic Design is the communication of information in an appropriate visual manner.
Massimo Vignelli
In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.
Massimo Vignelli
You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.
Massimo Vignelli
Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.
Massimo Vignelli
Men's clothing hasn't changed in 200 years, maybe a lapel gets a little wider or a tie gets narrower from time to time. But it's usually always the same. There is stupidity in men's fashion. But women know who they are. They can change. Clothing is seductive for women. They get different personas by buying new clothes. But men don't.
Massimo Vignelli
I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.
Massimo Vignelli
Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.
Massimo Vignelli
The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.
Massimo Vignelli
I like it to be visually powerful, intellectually elegant, and above all, timeless.
Massimo Vignelli
Scale is a mental - you can say that a lounger has scale, a building has scale, or an object has scale, or a page, or whatever if it's just right. A scale is a relationship to the object and the space surrounding it. And that dialogue could be music, or it could be just noise. And that is why it is so important, the sense of scale.
Massimo Vignelli
So what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better place to be. It doesn’t have to be one style. We’re not talking about style, we’re talking about quality. Style is tangible, quality is intangible. I am talking about giving to everything that surrounds us a level of quality.
Massimo Vignelli
You do design because you feel it inside you have a moral issue to spread quality in our environment.
Massimo Vignelli
I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
Massimo Vignelli
I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.
Massimo Vignelli
Good design is ubiquitous and forever.
Massimo Vignelli
