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I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

Massimo Vignelli

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Massimo Vignelli
Age: 83 †
Born: 1931
Born: January 10
Died: 2014
Died: May 27
Architect
Designer
Furniture Designer
Graphic Designer
Interior Designer
University Teacher
Milano
Italia
Organization
Design
Information
Pragmatically
Understandable
Graphic
Correct
Consistent

More quotes by Massimo Vignelli

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I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.
Massimo Vignelli
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You do design because you feel it inside you have a moral issue to spread quality in our environment.
Massimo Vignelli
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Intellectual elegance [is] a mind that is continually refining itself with education and knowledge. Intellectual elegance is the opposite of intellectual vulgarity.
Massimo Vignelli
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Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.
Massimo Vignelli
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The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.
Massimo Vignelli
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A grid is like underwear, you wear it but it's not to be exposed.
Massimo Vignelli
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So what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better place to be. It doesn’t have to be one style. We’re not talking about style, we’re talking about quality. Style is tangible, quality is intangible. I am talking about giving to everything that surrounds us a level of quality.
Massimo Vignelli
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The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Massimo Vignelli
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If you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it.
Massimo Vignelli
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I like it to be visually powerful, intellectually elegant, and above all, timeless.
Massimo Vignelli
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If you can design one thing, you can design everything.
Massimo Vignelli
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Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
Massimo Vignelli
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One life is too short for doing everything.
Massimo Vignelli
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I grew up with a pencil. A pencil was my computer at the time and so drawing, drawing, drawing and the tools of drawing where the usual ones and eventually then you graduated from the tools when the work increases and you start to draw by freehand as precise as possible and as accurate as possible, and I was pretty good at that.
Massimo Vignelli
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A designer without a sense of history is worth nothing
Massimo Vignelli
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It is better to starve than get a bad client.
Massimo Vignelli
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I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.
Massimo Vignelli
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There are people that thinks that type should be expressive. They have a different point of view from mine.
Massimo Vignelli
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In design, be logical, search for truth, be clear.
Massimo Vignelli
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Scale is a mental - you can say that a lounger has scale, a building has scale, or an object has scale, or a page, or whatever if it's just right. A scale is a relationship to the object and the space surrounding it. And that dialogue could be music, or it could be just noise. And that is why it is so important, the sense of scale.
Massimo Vignelli