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I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

Massimo Vignelli

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Massimo Vignelli
Age: 83 †
Born: 1931
Born: January 10
Died: 2014
Died: May 27
Architect
Designer
Furniture Designer
Graphic Designer
Interior Designer
University Teacher
Milano
Italia
Graphic
Correct
Consistent
Organization
Design
Information
Pragmatically
Understandable

More quotes by Massimo Vignelli

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Design without discipline is anarchy, an exercise of irresponsibilit y.
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If you do it right, it will last forever.
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The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.
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Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.
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If you can design one thing, you can design everything.
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I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.
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The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
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You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.
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Graphic Design is the communication of information in an appropriate visual manner.
Massimo Vignelli
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Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
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In design, be logical, search for truth, be clear.
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Good design is ubiquitous and forever.
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One life is too short for doing everything.
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A grid is like underwear, you wear it but it's not to be exposed.
Massimo Vignelli
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It is better to starve than get a bad client.
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In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.
Massimo Vignelli
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A designer without a sense of history is worth nothing
Massimo Vignelli
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If you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it.
Massimo Vignelli
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I grew up with a pencil. A pencil was my computer at the time and so drawing, drawing, drawing and the tools of drawing where the usual ones and eventually then you graduated from the tools when the work increases and you start to draw by freehand as precise as possible and as accurate as possible, and I was pretty good at that.
Massimo Vignelli
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There are people that thinks that type should be expressive. They have a different point of view from mine.
Massimo Vignelli