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There are people that thinks that type should be expressive. They have a different point of view from mine.

Massimo Vignelli

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Massimo Vignelli
Age: 83 †
Born: 1931
Born: January 10
Died: 2014
Died: May 27
Architect
Designer
Furniture Designer
Graphic Designer
Interior Designer
University Teacher
Milano
Italia
Thinking
Thinks
People
Mines
Mine
View
Type
Views
Point
Helvetica
Different
Expressive

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Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
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Men's clothing hasn't changed in 200 years, maybe a lapel gets a little wider or a tie gets narrower from time to time. But it's usually always the same. There is stupidity in men's fashion. But women know who they are. They can change. Clothing is seductive for women. They get different personas by buying new clothes. But men don't.
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A designer without a sense of history is worth nothing
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A grid is like underwear, you wear it but it's not to be exposed.
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The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.
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If you do it right, it will last forever.
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I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.
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If you can design one thing, you can design everything.
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