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There are people that thinks that type should be expressive. They have a different point of view from mine.
Massimo Vignelli
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Massimo Vignelli
Age: 83 †
Born: 1931
Born: January 10
Died: 2014
Died: May 27
Architect
Designer
Furniture Designer
Graphic Designer
Interior Designer
University Teacher
Milano
Italia
Views
Point
Helvetica
Different
Expressive
Thinking
Thinks
People
Mines
Mine
View
Type
More quotes by Massimo Vignelli
In design, be logical, search for truth, be clear.
Massimo Vignelli
I grew up with a pencil. A pencil was my computer at the time and so drawing, drawing, drawing and the tools of drawing where the usual ones and eventually then you graduated from the tools when the work increases and you start to draw by freehand as precise as possible and as accurate as possible, and I was pretty good at that.
Massimo Vignelli
Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
Massimo Vignelli
One life is too short for doing everything.
Massimo Vignelli
It is better to starve than get a bad client.
Massimo Vignelli
You do design because you feel it inside you have a moral issue to spread quality in our environment.
Massimo Vignelli
A designer without a sense of history is worth nothing
Massimo Vignelli
If you do it right, it will last forever.
Massimo Vignelli
You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.
Massimo Vignelli
The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.
Massimo Vignelli
Graphic Design is the communication of information in an appropriate visual manner.
Massimo Vignelli
So what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better place to be. It doesn’t have to be one style. We’re not talking about style, we’re talking about quality. Style is tangible, quality is intangible. I am talking about giving to everything that surrounds us a level of quality.
Massimo Vignelli
Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.
Massimo Vignelli
I like it to be visually powerful, intellectually elegant, and above all, timeless.
Massimo Vignelli
Men's clothing hasn't changed in 200 years, maybe a lapel gets a little wider or a tie gets narrower from time to time. But it's usually always the same. There is stupidity in men's fashion. But women know who they are. They can change. Clothing is seductive for women. They get different personas by buying new clothes. But men don't.
Massimo Vignelli
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Massimo Vignelli
I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.
Massimo Vignelli
Good design is ubiquitous and forever.
Massimo Vignelli
I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.
Massimo Vignelli
The pencil you leave it there, and it's dead. It doesn't do anything and it doesn't move by itself. It doesn't offer anything it's totally submissive to you.
Massimo Vignelli
