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I like it to be visually powerful, intellectually elegant, and above all, timeless.

Massimo Vignelli

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Massimo Vignelli
Age: 83 †
Born: 1931
Born: January 10
Died: 2014
Died: May 27
Architect
Designer
Furniture Designer
Graphic Designer
Interior Designer
University Teacher
Milano
Italia
Powerful
Like
Visually
Intellectually
Elegant
Timeless

More quotes by Massimo Vignelli

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Graphic Design is the communication of information in an appropriate visual manner.
Massimo Vignelli
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You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.
Massimo Vignelli
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Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.
Massimo Vignelli
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One life is too short for doing everything.
Massimo Vignelli
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The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.
Massimo Vignelli
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The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Massimo Vignelli
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Scale is a mental - you can say that a lounger has scale, a building has scale, or an object has scale, or a page, or whatever if it's just right. A scale is a relationship to the object and the space surrounding it. And that dialogue could be music, or it could be just noise. And that is why it is so important, the sense of scale.
Massimo Vignelli
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I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.
Massimo Vignelli
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There are people that thinks that type should be expressive. They have a different point of view from mine.
Massimo Vignelli
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I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
Massimo Vignelli
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In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.
Massimo Vignelli
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Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.
Massimo Vignelli
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It is better to starve than get a bad client.
Massimo Vignelli
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Good design is ubiquitous and forever.
Massimo Vignelli
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Design without discipline is anarchy, an exercise of irresponsibilit y.
Massimo Vignelli
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If you do it right, it will last forever.
Massimo Vignelli
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In design, be logical, search for truth, be clear.
Massimo Vignelli
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If you can design one thing, you can design everything.
Massimo Vignelli
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The pencil you leave it there, and it's dead. It doesn't do anything and it doesn't move by itself. It doesn't offer anything it's totally submissive to you.
Massimo Vignelli
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Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
Massimo Vignelli