Quote

I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.

Massimo Vignelli

Change background

T
T
T

Change font

TAGS & TOPICS

Massimo Vignelli
Age: 83 †
Born: 1931
Born: January 10
Died: 2014
Died: May 27
Architect
Designer
Furniture Designer
Graphic Designer
Interior Designer
University Teacher
Milano
Italia
Like
Word
People
Write
Doesn
Typeface
Look
Typefaces
Looks
Expressive
Writing
Bark
Think
Dog
Thinking
Type

More quotes by Massimo Vignelli

Image
If you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it.
Massimo Vignelli
Image
If you can design one thing, you can design everything.
Massimo Vignelli
Image
Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.
Massimo Vignelli
Image
Good design is ubiquitous and forever.
Massimo Vignelli
Image
You do design because you feel it inside you have a moral issue to spread quality in our environment.
Massimo Vignelli
Image
Design without discipline is anarchy, an exercise of irresponsibilit y.
Massimo Vignelli
Image
So what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better place to be. It doesn’t have to be one style. We’re not talking about style, we’re talking about quality. Style is tangible, quality is intangible. I am talking about giving to everything that surrounds us a level of quality.
Massimo Vignelli
Image
I grew up with a pencil. A pencil was my computer at the time and so drawing, drawing, drawing and the tools of drawing where the usual ones and eventually then you graduated from the tools when the work increases and you start to draw by freehand as precise as possible and as accurate as possible, and I was pretty good at that.
Massimo Vignelli
Image
One life is too short for doing everything.
Massimo Vignelli
Image
It is better to starve than get a bad client.
Massimo Vignelli
Image
The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.
Massimo Vignelli
Image
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Massimo Vignelli
Image
You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.
Massimo Vignelli
Image
Intellectual elegance [is] a mind that is continually refining itself with education and knowledge. Intellectual elegance is the opposite of intellectual vulgarity.
Massimo Vignelli
Image
Graphic Design is the communication of information in an appropriate visual manner.
Massimo Vignelli
Image
A designer without a sense of history is worth nothing
Massimo Vignelli
Image
Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
Massimo Vignelli
Image
Scale is a mental - you can say that a lounger has scale, a building has scale, or an object has scale, or a page, or whatever if it's just right. A scale is a relationship to the object and the space surrounding it. And that dialogue could be music, or it could be just noise. And that is why it is so important, the sense of scale.
Massimo Vignelli
Image
Men's clothing hasn't changed in 200 years, maybe a lapel gets a little wider or a tie gets narrower from time to time. But it's usually always the same. There is stupidity in men's fashion. But women know who they are. They can change. Clothing is seductive for women. They get different personas by buying new clothes. But men don't.
Massimo Vignelli
Image
I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.
Massimo Vignelli