If you have a habit of declaring milestones or changing them based on the crisis of the day, don't expect the team to remain motivated. Similarly, if the team isn't aware of the milestone and the value behind it, they are unlikely to deliver.

Entrepreneurs are perennially short on cash, so they tend to hire less expensive and less experienced team members. Yet most founders are overworked, so they have no time and budget for coaching and training. Team members not confident in their roles lose motivation quickly.

Being an entrepreneur, everyone needs to hear a personal anecdote from you once in a while or see you go out of your way to make someone's day. Maybe it's time for a party at your house to unwind, or an afternoon off with the team to attend the ball game.

The recipe for success . . . customers will get what they want, when they want it . . . you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

No matter how confident you are in your own abilities, you can't build and run a business alone. You need your army pulling you ahead, rather than holding you back.

Some leaders expect the team to read their minds on priorities, so they never provide the written and verbal guidance that we all need to feel we are contributing. Others can be heard shouting new priorities on an hourly basis. Both habits are very demotivating.

Recognition in front of peers is the strongest motivator, and berating team members in private or public is the biggest demotivator. Check your use of rewards vs. penalties, with the negatives including emotional outbursts at no one in particular, a lack of feedback and veiled threats.

Team members need to feel trusted and valued, and micromanaging communicates the opposite. Founders who are prone to manage every detail of their businesses will ultimately kill themselves as well as lose the support of team members. Learn to delegate key tasks and give credit.

Motivated teams are the key to success at every startup, yet I still know entrepreneurs who gave an inspirational speech to kick off the quarter but haven't been heard from since, or don't realize that their actions are often more demotivating than inspirational.

Great motivators are visible at the front and lead by their actions. Hiding in your office or mysteriously traveling all the time on unknown missions are sure ways to cause the focus of your team to disperse.

If you accept failure as learning, it's not discouraging to keep adapting until you find success.