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That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to become heroes.

Martin Sorrell

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Martin Sorrell
Age: 79
Born: 1945
Born: February 14
Businessman
Businessperson
Merchant
Sir Martin Sorrell
Sir Martin Stuart Sorrell
Martin Stuart Sorrell
Ability
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Heroes
Become
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More quotes by Martin Sorrell

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In the Ridley Scott film 'The Martian' you can do that [virtually driving car]. I have lifted off in the space craft from the surface of Mars, walked in space and looked down into deep space and got terrified, with the headphones and the goggles.
Martin Sorrell
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What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.
Martin Sorrell
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When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.
Martin Sorrell
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One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races have become more attractive - and that is what fans want!
Martin Sorrell
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The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately.
Martin Sorrell
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The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.
Martin Sorrell
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If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is no point in just buying rights.
Martin Sorrell
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It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.
Martin Sorrell
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I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.
Martin Sorrell
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Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.
Martin Sorrell
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In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.
Martin Sorrell
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If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.
Martin Sorrell
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Technology will have moved on to an unimaginable level in ten years.
Martin Sorrell
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In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.
Martin Sorrell
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[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.
Martin Sorrell
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Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!
Martin Sorrell
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Monaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic.
Martin Sorrell
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You have to see it on a broader level. But you also have to activate it properly.
Martin Sorrell
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You must not only focus on the consumer, but also on what it does to you internally - getting people aligned to the strategic mission of the company - what it does to the suppliers, governments, all your stakeholders.
Martin Sorrell
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It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.
Martin Sorrell