Quote

Technology will have moved on to an unimaginable level in ten years.

Martin Sorrell

Change background

T
T
T

Change font

TAGS & TOPICS

Martin Sorrell
Age: 79
Born: 1945
Born: February 14
Businessman
Businessperson
Merchant
Sir Martin Sorrell
Sir Martin Stuart Sorrell
Martin Stuart Sorrell
Level
Levels
Technology
Years
Unimaginable
Ten
Moved

More quotes by Martin Sorrell

Image
Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!
Martin Sorrell
Image
Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with the possibilities viewers will have.
Martin Sorrell
Image
If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful.
Martin Sorrell
Image
If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is no point in just buying rights.
Martin Sorrell
Image
If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.
Martin Sorrell
Image
[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.
Martin Sorrell
Image
Monaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic.
Martin Sorrell
Image
The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.
Martin Sorrell
Image
One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races have become more attractive - and that is what fans want!
Martin Sorrell
Image
That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to become heroes.
Martin Sorrell
Image
In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.
Martin Sorrell
Image
Despite streaming, despite the rise of tablets and smartphones - all the implications which in theory would make linear TV less important - live sporting events are extremely powerful. But it's not the event alone - it's also what's surrounding it.
Martin Sorrell
Image
The challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is.
Martin Sorrell
Image
If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.
Martin Sorrell
Image
We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.
Martin Sorrell
Image
I recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so on. He enjoys it - he's been doing it for such a long time. He has an entrenched position. The truth be known, he is unique, right?
Martin Sorrell
Image
F1 is exciting, its values are attractive and it could be an even better family sport.
Martin Sorrell
Image
In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.
Martin Sorrell
Image
What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.
Martin Sorrell
Image
Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could be. Could it be improved? I'm sure it could. But all I can say is, it seems to do pretty well.
Martin Sorrell