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The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately.

Martin Sorrell

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Martin Sorrell
Age: 79
Born: 1945
Born: February 14
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Sir Martin Stuart Sorrell
Martin Stuart Sorrell
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More quotes by Martin Sorrell

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[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.
Martin Sorrell
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Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.
Martin Sorrell
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F1 is exciting, its values are attractive and it could be an even better family sport.
Martin Sorrell
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One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races have become more attractive - and that is what fans want!
Martin Sorrell
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Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with the possibilities viewers will have.
Martin Sorrell
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You have to see it on a broader level. But you also have to activate it properly.
Martin Sorrell
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Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.
Martin Sorrell
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Technology will have moved on to an unimaginable level in ten years.
Martin Sorrell
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The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.
Martin Sorrell
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When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.
Martin Sorrell
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If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is no point in just buying rights.
Martin Sorrell
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We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.
Martin Sorrell
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In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.
Martin Sorrell
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If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.
Martin Sorrell
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What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.
Martin Sorrell
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[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.
Martin Sorrell
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There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is a fixture in the Sunday afternoon TV programmes, and probably flamboyance - those white silk suits and devil-may-care attitudes - would be outworn attributes today.
Martin Sorrell
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Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could be. Could it be improved? I'm sure it could. But all I can say is, it seems to do pretty well.
Martin Sorrell
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It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.
Martin Sorrell
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Monaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic.
Martin Sorrell