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The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.

Martin Sorrell

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Martin Sorrell
Age: 79
Born: 1945
Born: February 14
Businessman
Businessperson
Merchant
Sir Martin Sorrell
Sir Martin Stuart Sorrell
Martin Stuart Sorrell
Deals
Ways
Business
Elites
Way
Attacks
Things
Businesses
Uncomfortable
Traditional
Deal

More quotes by Martin Sorrell

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In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.
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Despite streaming, despite the rise of tablets and smartphones - all the implications which in theory would make linear TV less important - live sporting events are extremely powerful. But it's not the event alone - it's also what's surrounding it.
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Monaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic.
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[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.
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Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!
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In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.
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Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with the possibilities viewers will have.
Martin Sorrell
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If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.
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If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.
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Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could be. Could it be improved? I'm sure it could. But all I can say is, it seems to do pretty well.
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If I were to be super critical, I would say Formula One is too tactical and not strategic enough. And that brings us back to the digital issue: you may have to invest in order to gain - sacrifice some short-term effects in order to make high returns in the future.
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It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.
Martin Sorrell
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Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.
Martin Sorrell
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We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.
Martin Sorrell
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Technology will have moved on to an unimaginable level in ten years.
Martin Sorrell
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I recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so on. He enjoys it - he's been doing it for such a long time. He has an entrenched position. The truth be known, he is unique, right?
Martin Sorrell
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What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.
Martin Sorrell
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You have to see it on a broader level. But you also have to activate it properly.
Martin Sorrell
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F1 is exciting, its values are attractive and it could be an even better family sport.
Martin Sorrell
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I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.
Martin Sorrell