Quote

We're all obsessed with our smartphones and thus really don't see anything around us.

Martin Lindstrom

Change background

T
T
T

Change font

TAGS & TOPICS

Martin Lindstrom
Age: 54
Born: 1970
Born: January 1
Author
Writer
DK
Martinas Lindstromas
Anything
Really
Obsessed
Thus
Around

More quotes by Martin Lindstrom

Image
Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.
Martin Lindstrom
Image
If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
Martin Lindstrom
Image
Imagine Pepsi without Coke. Impossible, right?
Martin Lindstrom
Image
Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.
Martin Lindstrom
Image
I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.
Martin Lindstrom
Image
Once such emotional engagement has been created - demand will always follow - yet one could say the side product of your effort is demand the primary purpose is to create love.
Martin Lindstrom
Image
Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.
Martin Lindstrom
Image
Remember, that the logo is really the dot on top of the i.
Martin Lindstrom
Image
We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.
Martin Lindstrom
Image
If we define value as emotions - and emotional engagement...i.e. love!
Martin Lindstrom
Image
The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their filter and as a result made them become more critical towards advertising and communication.
Martin Lindstrom
Image
A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.
Martin Lindstrom
Image
Brands must make use of the inclination of consumers to be persuaded by friends.
Martin Lindstrom
Image
Word-of-mouth is powerful, trusted, and cheap.
Martin Lindstrom
Image
The reality is that a brand can no longer afford to be friends with everyone.
Martin Lindstrom
Image
The world's holy texts are built on ancient oral traditions.
Martin Lindstrom
Image
Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.
Martin Lindstrom
Image
Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.
Martin Lindstrom
Image
If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.
Martin Lindstrom
Image
A global brand building strategy is, in reality, a local plan for every market.
Martin Lindstrom