Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.
Martin Lindstrom
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
Martin Lindstrom
Age: 54
Born: 1970
Born: January 1
Author
Writer
DK
Martinas Lindstromas
Water
Thus
World
Population
However
Realize
Dialed
Realizing
Dimension
Changed
Dimensions
Creative
Contact
Turns
Direction
More quotes by Martin Lindstrom
Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.
Martin Lindstrom
Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.
Martin Lindstrom
A global brand building strategy is, in reality, a local plan for every market.
Martin Lindstrom
Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.
Martin Lindstrom
Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.
Martin Lindstrom
In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.
Martin Lindstrom
Brands must make use of the inclination of consumers to be persuaded by friends.
Martin Lindstrom
Word-of-mouth is powerful, trusted, and cheap.
Martin Lindstrom
Once such emotional engagement has been created - demand will always follow - yet one could say the side product of your effort is demand the primary purpose is to create love.
Martin Lindstrom
Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.
Martin Lindstrom
A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.
Martin Lindstrom
Products are produced in the factory brands are produced in our minds.
Martin Lindstrom
If we define value as emotions - and emotional engagement...i.e. love!
Martin Lindstrom
I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.
Martin Lindstrom
Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.
Martin Lindstrom
The reality is that a brand can no longer afford to be friends with everyone.
Martin Lindstrom
Imagine Pepsi without Coke. Impossible, right?
Martin Lindstrom
If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
Martin Lindstrom
We're all obsessed with our smartphones and thus really don't see anything around us.
Martin Lindstrom
Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.
Martin Lindstrom