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Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.

Martin Lindstrom

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Martin Lindstrom
Age: 55
Born: 1970
Born: January 1
Author
Writer
DK
Martinas Lindstromas
Every
Build
Brands
Millennia
Alive
Glass
Stained
Practice
Glasses
Holistic
Religious
Keeping
Identities
Story
Potential
Icon
Church
Driven
Hymns
Faith
Identity
Icons
Stories
Window
Links
Hymn

More quotes by Martin Lindstrom

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Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.
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Imagine Pepsi without Coke. Impossible, right?
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Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.
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Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.
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We're all obsessed with our smartphones and thus really don't see anything around us.
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Once such emotional engagement has been created - demand will always follow - yet one could say the side product of your effort is demand the primary purpose is to create love.
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The world's holy texts are built on ancient oral traditions.
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Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.
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We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.
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Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.
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Word-of-mouth is powerful, trusted, and cheap.
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Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.
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Products are produced in the factory brands are produced in our minds.
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If we define value as emotions - and emotional engagement...i.e. love!
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The reality is that a brand can no longer afford to be friends with everyone.
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Remember, that the logo is really the dot on top of the i.
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If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
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If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.
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A global brand building strategy is, in reality, a local plan for every market.
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Brands must make use of the inclination of consumers to be persuaded by friends.
Martin Lindstrom