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Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.
Martin Lindstrom
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Martin Lindstrom
Age: 54
Born: 1970
Born: January 1
Author
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DK
Martinas Lindstromas
Hymns
Church
Driven
Icons
Faith
Identity
Links
Hymn
Stories
Window
Millennia
Every
Build
Brands
Stained
Alive
Glass
Holistic
Practice
Glasses
Identities
Religious
Keeping
Icon
Story
Potential
More quotes by Martin Lindstrom
Word-of-mouth is powerful, trusted, and cheap.
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Brands must make use of the inclination of consumers to be persuaded by friends.
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Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.
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Products are produced in the factory brands are produced in our minds.
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I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.
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Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.
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Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.
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If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.
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The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their filter and as a result made them become more critical towards advertising and communication.
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The world's holy texts are built on ancient oral traditions.
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Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.
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Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.
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The reality is that a brand can no longer afford to be friends with everyone.
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We're all obsessed with our smartphones and thus really don't see anything around us.
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If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
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Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.
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Once such emotional engagement has been created - demand will always follow - yet one could say the side product of your effort is demand the primary purpose is to create love.
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Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.
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A global brand building strategy is, in reality, a local plan for every market.
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A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.
Martin Lindstrom
