Quote

If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.

Martin Lindstrom

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Martin Lindstrom
Age: 54
Born: 1970
Born: January 1
Author
Writer
DK
Martinas Lindstromas
Place
Smell
Organ
Would
Worship
Stimulus
Stimuli
Close
Bells
Rumble
Walk
Organs
Ringing
Walks
Lacking
Incense
Eyes
Brands
Sensory
Eye
Massive
Smells
Sound
Sounds
Alert

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Imagine Pepsi without Coke. Impossible, right?
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Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.
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The world's holy texts are built on ancient oral traditions.
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I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.
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