Quote

Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.

Martin Lindstrom

Change background

T
T
T

Change font

TAGS & TOPICS

Martin Lindstrom
Age: 54
Born: 1970
Born: January 1
Author
Writer
DK
Martinas Lindstromas
Religion
Brands
Correlation
Work
Customers
Evangelism
Way
Thus
Constructed
Using
Generate
Based
Spinning
Huge
Intend
Learned
Customer
Scanning
Brain
Brains
Branding

More quotes by Martin Lindstrom

Image
I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.
Martin Lindstrom
Image
Remember, that the logo is really the dot on top of the i.
Martin Lindstrom
Image
We're all obsessed with our smartphones and thus really don't see anything around us.
Martin Lindstrom
Image
We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.
Martin Lindstrom
Image
Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.
Martin Lindstrom
Image
In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.
Martin Lindstrom
Image
Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.
Martin Lindstrom
Image
A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.
Martin Lindstrom
Image
If we define value as emotions - and emotional engagement...i.e. love!
Martin Lindstrom
Image
Once such emotional engagement has been created - demand will always follow - yet one could say the side product of your effort is demand the primary purpose is to create love.
Martin Lindstrom
Image
Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.
Martin Lindstrom
Image
Imagine Pepsi without Coke. Impossible, right?
Martin Lindstrom
Image
When we brand things, our brains perceive them as more special and valuable than they actually are.
Martin Lindstrom
Image
Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.
Martin Lindstrom
Image
Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.
Martin Lindstrom
Image
The reality is that a brand can no longer afford to be friends with everyone.
Martin Lindstrom
Image
A global brand building strategy is, in reality, a local plan for every market.
Martin Lindstrom
Image
Products are produced in the factory brands are produced in our minds.
Martin Lindstrom
Image
The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their filter and as a result made them become more critical towards advertising and communication.
Martin Lindstrom
Image
Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.
Martin Lindstrom