Quote

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

Martin Lindstrom

Change background

T
T
T

Change font

TAGS & TOPICS

Martin Lindstrom
Age: 54
Born: 1970
Born: January 1
Author
Writer
DK
Martinas Lindstromas
Brands
Data
Concepts
Foundation
Create
Small
Innovative
Thinking
Testing
Brand

More quotes by Martin Lindstrom

Image
Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.
Martin Lindstrom
Image
I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.
Martin Lindstrom
Image
In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.
Martin Lindstrom
Image
Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.
Martin Lindstrom
Image
Once such emotional engagement has been created - demand will always follow - yet one could say the side product of your effort is demand the primary purpose is to create love.
Martin Lindstrom
Image
The world's holy texts are built on ancient oral traditions.
Martin Lindstrom
Image
When we brand things, our brains perceive them as more special and valuable than they actually are.
Martin Lindstrom
Image
Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.
Martin Lindstrom
Image
Products are produced in the factory brands are produced in our minds.
Martin Lindstrom
Image
Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.
Martin Lindstrom
Image
I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.
Martin Lindstrom
Image
A global brand building strategy is, in reality, a local plan for every market.
Martin Lindstrom
Image
If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.
Martin Lindstrom
Image
The reality is that a brand can no longer afford to be friends with everyone.
Martin Lindstrom
Image
If we define value as emotions - and emotional engagement...i.e. love!
Martin Lindstrom
Image
Remember, that the logo is really the dot on top of the i.
Martin Lindstrom
Image
Word-of-mouth is powerful, trusted, and cheap.
Martin Lindstrom
Image
The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their filter and as a result made them become more critical towards advertising and communication.
Martin Lindstrom
Image
Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.
Martin Lindstrom
Image
Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.
Martin Lindstrom