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Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.
Martin Lindstrom
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Martin Lindstrom
Age: 54
Born: 1970
Born: January 1
Author
Writer
DK
Martinas Lindstromas
Small
Incremental
Bigs
Causation
Understand
Correlation
Reason
Data
Make
Reasons
Seeking
Thus
Changes
Correlations
More quotes by Martin Lindstrom
We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.
Martin Lindstrom
Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.
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Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.
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Imagine Pepsi without Coke. Impossible, right?
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I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.
Martin Lindstrom
Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.
Martin Lindstrom
Once such emotional engagement has been created - demand will always follow - yet one could say the side product of your effort is demand the primary purpose is to create love.
Martin Lindstrom
If we define value as emotions - and emotional engagement...i.e. love!
Martin Lindstrom
We're all obsessed with our smartphones and thus really don't see anything around us.
Martin Lindstrom
A global brand building strategy is, in reality, a local plan for every market.
Martin Lindstrom
Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.
Martin Lindstrom
Products are produced in the factory brands are produced in our minds.
Martin Lindstrom
If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.
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Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.
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I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.
Martin Lindstrom
The reality is that a brand can no longer afford to be friends with everyone.
Martin Lindstrom
The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their filter and as a result made them become more critical towards advertising and communication.
Martin Lindstrom
Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.
Martin Lindstrom
A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.
Martin Lindstrom
The world's holy texts are built on ancient oral traditions.
Martin Lindstrom