Quote

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

Martin Lindstrom

Change background

T
T
T

Change font

TAGS & TOPICS

Martin Lindstrom
Age: 54
Born: 1970
Born: January 1
Author
Writer
DK
Martinas Lindstromas
Projects
Emotional
Construct
Helping
Constructs
Like
Brand
World
Brands
Project
Helps
Image

More quotes by Martin Lindstrom

Image
The world's holy texts are built on ancient oral traditions.
Martin Lindstrom
Image
I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.
Martin Lindstrom
Image
Brands must make use of the inclination of consumers to be persuaded by friends.
Martin Lindstrom
Image
In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.
Martin Lindstrom
Image
If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
Martin Lindstrom
Image
The reality is that a brand can no longer afford to be friends with everyone.
Martin Lindstrom
Image
Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.
Martin Lindstrom
Image
Word-of-mouth is powerful, trusted, and cheap.
Martin Lindstrom
Image
I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.
Martin Lindstrom
Image
We're all obsessed with our smartphones and thus really don't see anything around us.
Martin Lindstrom
Image
Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.
Martin Lindstrom
Image
If we define value as emotions - and emotional engagement...i.e. love!
Martin Lindstrom
Image
Remember, that the logo is really the dot on top of the i.
Martin Lindstrom
Image
Products are produced in the factory brands are produced in our minds.
Martin Lindstrom
Image
Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.
Martin Lindstrom
Image
When we brand things, our brains perceive them as more special and valuable than they actually are.
Martin Lindstrom
Image
Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.
Martin Lindstrom
Image
Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.
Martin Lindstrom
Image
Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.
Martin Lindstrom
Image
If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.
Martin Lindstrom