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A global brand building strategy is, in reality, a local plan for every market.
Martin Lindstrom
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Martin Lindstrom
Age: 54
Born: 1970
Born: January 1
Author
Writer
DK
Martinas Lindstromas
Global
Strategy
Market
Plan
Plans
Brand
Building
Locals
Reality
Brands
Every
Local
More quotes by Martin Lindstrom
Brands must make use of the inclination of consumers to be persuaded by friends.
Martin Lindstrom
Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.
Martin Lindstrom
Once such emotional engagement has been created - demand will always follow - yet one could say the side product of your effort is demand the primary purpose is to create love.
Martin Lindstrom
The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their filter and as a result made them become more critical towards advertising and communication.
Martin Lindstrom
Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.
Martin Lindstrom
In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.
Martin Lindstrom
If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
Martin Lindstrom
Remember, that the logo is really the dot on top of the i.
Martin Lindstrom
The world's holy texts are built on ancient oral traditions.
Martin Lindstrom
If we define value as emotions - and emotional engagement...i.e. love!
Martin Lindstrom
Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.
Martin Lindstrom
When we brand things, our brains perceive them as more special and valuable than they actually are.
Martin Lindstrom
Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.
Martin Lindstrom
Products are produced in the factory brands are produced in our minds.
Martin Lindstrom
Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.
Martin Lindstrom
I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.
Martin Lindstrom
If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.
Martin Lindstrom
Imagine Pepsi without Coke. Impossible, right?
Martin Lindstrom
Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.
Martin Lindstrom
Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.
Martin Lindstrom
