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The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.
Marston Bates
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Marston Bates
Age: 67 †
Born: 1906
Born: July 23
Died: 1974
Died: April 3
Author
Entomologist
Zoologist
Michigan
United States
Marston Drell Bates
Drell Marston Bates
Deeper
Deceivers
Problems
Deceiver
Pleasure
Seduced
Less
Seduce
Desire
Seducing
Problem
Deceived
Come
Advertising
Connected
More quotes by Marston Bates
The commonest forms of amateur natural history in the United States are probably gardening, bird watching, the maintenance of aquarium fish, and nature photography.
Marston Bates
Natural history is not equivalent to biology. Biology is the study of life. Natural history is the study of animals and plants-of organisms. Biology thus includes natural history, and much else besides.
Marston Bates
Research is the process of going up alleys to see if they are blind.
Marston Bates
The world of organisms, of animals and plants, is built up of individuals. I like to think, then, of natural history as the study of life at the level of the individual-of what plants and animals do, how they react to each other and their environment, how they are organized into larger groupings like populations and communities.
Marston Bates