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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
People
Knowledge
Psychics
Artist
Precise
Social
Advance
Next
Consequences
Art
Convinced
Become
Consequence
Able
Artists
Cope
Would
Technology
Psychic
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The story begins only when the book closes.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Money is a poor man's credit card.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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