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Photography turns people into things and their image into a mass consumer product.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Turns
Things
Consumer
People
Consumers
Product
Image
Photography
Mass
Products
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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Affluence creates poverty.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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There are many people for whom 'thinking' necessarily means identifying with existing trends.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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I do not explain, I explore.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Any breakdown is a breakthrough.
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Our technology forces us to live mythically
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