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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Messages
Casing
Importance
Atomic
Particular
Bomb
Much
Bombs
Medium
Mediums
Content
Message

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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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The age of automation is going to be the age of do it yourself.
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Clear prose indicates the absence of thought.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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Nobody can commit photography alone.
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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I wouldn't have seen it if I hadn't believed it.
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