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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Medium
Mediums
Content
Message
Messages
Casing
Importance
Atomic
Particular
Bomb
Much
Bombs

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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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It is possible to deal with the entire environment as a work of art.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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The name of a man is a numbing blow from which he never recovers.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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We impose the form of the old on the content of the new.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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