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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Becomes
Environment
Information
Art
Work
Mandatory
Program

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We don't know who discovered water, but we know it wasn't the fish.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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Publication is a self-invasion of privacy.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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Electronic man has no physical body.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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The bible belt is oral territory and therefore despised by the literati.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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