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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Work
Mandatory
Program
Becomes
Environment
Information
Art
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The 'content' of any medium is always another medium.
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Typography tended to alter language from a means of perception and exploration to a portable commodity.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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Publication is a self-invasion of privacy.
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Our motor car is our supreme form of privacy when we are away from home.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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The name of a man is a numbing blow from which he never recovers.
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People who write obscurely are either unskilled in writing or up to mischief.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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If it works, it's obsolete.
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The huge advantage of Canada is its backwardness.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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When things come at you very fast, naturally you lose touch with yourself.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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The bible belt is oral territory and therefore despised by the literati.
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There is no individualism in Eastern or oral cultures.
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