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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Mandatory
Program
Becomes
Environment
Information
Art
Work
More quotes by Marshall McLuhan
There is no individualism in Eastern or oral cultures.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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Life. Consider the alternative.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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All media are extensions of some human faculty- psychic or physical.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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I may be wrong, but I'm never in doubt.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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We have to find the environments in which it will be possible to live with our new inventions.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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The mother tongue is propaganda.
Marshall McLuhan
