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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Program
Becomes
Environment
Information
Art
Work
Mandatory
More quotes by Marshall McLuhan
The most human thing about us is our technology.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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The media have substituted themselves for the older world.
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Obsolescence is the moment of superabundance.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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Any breakdown is a breakthrough.
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Jokes are grievances.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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A nomadic society cannot experience enclosed space.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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