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Don't ask whether it is right or wrong. Instead try to find out what is going on.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Trying
Going
Instead
Asks
Wrong
Whether
Find
Right
More quotes by Marshall McLuhan
Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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The mother tongue is propaganda.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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The name of a man is a numbing blow from which he never recovers.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.
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The media have substituted themselves for the older world.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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Affluence creates poverty.
Marshall McLuhan
