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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Continue
Induced
Media
Trance
Control
Anticipate
Understand
Slaves
Self
Caused
Revolutionary
Transformation
Transformations
Slave
Subliminal
More quotes by Marshall McLuhan
The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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All discoveries in art and science result from an accumulation of errors.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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A nomadic society cannot experience enclosed space.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
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The new media are not bridges between man and nature - they are nature...
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Nobody can commit photography alone.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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