Quote

If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Revolutionary
Transformation
Transformations
Slave
Subliminal
Continue
Induced
Media
Trance
Control
Anticipate
Understand
Slaves
Self
Caused

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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Invention is the mother of necessities.
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The new electronic independence re-creates the world in the image of a global village.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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Our motor car is our supreme form of privacy when we are away from home.
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