Quote

If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.

Marshall McLuhan

Change background

T
T
T

Change font

TAGS & TOPICS

Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Revolutionary
Transformations
Transformation
Subliminal
Slave
Induced
Continue
Trance
Media
Anticipate
Control
Slaves
Understand
Self
Caused

More quotes by Marshall McLuhan

Image
...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
Marshall McLuhan
Image
Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
Marshall McLuhan
Image
The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
Marshall McLuhan
Image
the only people who have proof of their sanity are those who have been discharged from mental institutions
Marshall McLuhan
Image
Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
Marshall McLuhan
Image
There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
Marshall McLuhan
Image
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Marshall McLuhan
Image
Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
Marshall McLuhan
Image
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
Marshall McLuhan
Image
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Marshall McLuhan
Image
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Marshall McLuhan
Image
I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
Marshall McLuhan
Image
Anything that's popular is a rear-view image.
Marshall McLuhan
Image
I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
Marshall McLuhan
Image
In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
Marshall McLuhan
Image
The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
Marshall McLuhan
Image
Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
Marshall McLuhan
Image
The rythms of typing favour short, concise sentences, sentences with oral form.
Marshall McLuhan
Image
Language is a form of organized stutter.
Marshall McLuhan
Image
Current illusion is that science has abolished all natural laws.
Marshall McLuhan