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We have to find the environments in which it will be possible to live with our new inventions.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Environment
Possible
Find
Live
Environments
Inventions
Invention
More quotes by Marshall McLuhan
I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
Marshall McLuhan
The age of automation is going to be the age of do it yourself.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
Marshall McLuhan
The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
Marshall McLuhan
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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Art is anything you can get away with.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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The ignorance of how to use knowledge stockpiles exponentially.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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Any breakdown is a breakthrough.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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A nomadic society cannot experience enclosed space.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
Marshall McLuhan
I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
Marshall McLuhan
