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We have to find the environments in which it will be possible to live with our new inventions.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Environment
Possible
Find
Live
Environments
Inventions
Invention
More quotes by Marshall McLuhan
The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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If it works, it's obsolete.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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Most of our assumptions have outlived their uselessness.
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Our technology forces us to live mythically
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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The media have substituted themselves for the older world.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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Language is a form of organized stutter.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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Jokes are grievances.
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