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The method of our time is to use not a single but multiple models for exploration.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Method
Models
Single
Use
Time
Exploration
Multiple
More quotes by Marshall McLuhan
First we build the tools, then they build us.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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Electricity does not centralize, but decentralizes.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
Marshall McLuhan
Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
Marshall McLuhan
American youth attributes much more importance to arriving at driver's license age than at voting age.
Marshall McLuhan
the only people who have proof of their sanity are those who have been discharged from mental institutions
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People who write obscurely are either unskilled in writing or up to mischief.
Marshall McLuhan
The age of automation is going to be the age of do it yourself.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
Marshall McLuhan
Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
Marshall McLuhan
