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The method of our time is to use not a single but multiple models for exploration.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Method
Models
Single
Use
Time
Exploration
Multiple

More quotes by Marshall McLuhan

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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Primitivism has become the vulgar cliché of much modern art and speculation.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
Marshall McLuhan
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
Marshall McLuhan
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Typography tended to alter language from a means of perception and exploration to a portable commodity.
Marshall McLuhan
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
Marshall McLuhan
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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The media have substituted themselves for the older world.
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