Quote

The method of our time is to use not a single but multiple models for exploration.

Marshall McLuhan

Change background

T
T
T

Change font

TAGS & TOPICS

Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Time
Exploration
Multiple
Method
Models
Single
Use

More quotes by Marshall McLuhan

Image
The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
Marshall McLuhan
Image
As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
Marshall McLuhan
Image
The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
Marshall McLuhan
Image
Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
Marshall McLuhan
Image
Our technology forces us to live mythically
Marshall McLuhan
Image
In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
Marshall McLuhan
Image
...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
Marshall McLuhan
Image
Electricity does not centralize, but decentralizes.
Marshall McLuhan
Image
All advertising advertises advertising.
Marshall McLuhan
Image
It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
Marshall McLuhan
Image
Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
Marshall McLuhan
Image
While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
Marshall McLuhan
Image
The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
Marshall McLuhan
Image
The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
Marshall McLuhan
Image
My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
Marshall McLuhan
Image
Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
Marshall McLuhan
Image
We impose the form of the old on the content of the new.
Marshall McLuhan
Image
The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
Marshall McLuhan
Image
Typography tended to alter language from a means of perception and exploration to a portable commodity.
Marshall McLuhan
Image
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Marshall McLuhan