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The method of our time is to use not a single but multiple models for exploration.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Time
Exploration
Multiple
Method
Models
Single
Use

More quotes by Marshall McLuhan

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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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Most people are alive in an earlier time, but you must be alive in our own time.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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People who write obscurely are either unskilled in writing or up to mischief.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
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The media have substituted themselves for the older world.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
Marshall McLuhan
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
Marshall McLuhan
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We have be-come irrevocably involved with, and responsible for, each other.
Marshall McLuhan
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
Marshall McLuhan
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First we build the tools, then they build us.
Marshall McLuhan
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
Marshall McLuhan